Open House Party

Late 2009 and early this year i worked at George Patts Y&R in Melbourne. Whilst there, I helped out with a number of projects, some being for huge clients. One however, was for a much smaller client. It was a landlord insurance company. The idea of this was to make a bogus invite for a crazy open house party, that was to take place at the owner's property, without their permission. It was of course fake, but I dont blame the people who received the email for their reaction. Of the 40 of who were emailed;

+ 13 bounced (didn't deliver)
+ 3 threatened to sue the insurance company
+ 4 withdrew their insurance policy
+ and 4 called the police

I guess you can call it an effective campaign even if it shot the company in the foot. LOLCANO over flowing with lollipops to the power of max!

here it is on the 2010 Cannes Advertising Awards website.


(click image for bigger version)